Mission Statement
SLCVB Mission
To improve the area economy by attracting and providing support to conventions, leisure travelers, and visitors to Salt Lake County. Marketing efforts feature the positive differences between Salt Lake and competing destinations. Convention and visitor services are provided to encourage longer stays and future returns.
SLCVB Vision
To create value for our community and our customers. The experience of our visitors, and those who serve them, should be positive. Our community benefits from the creation of jobs, improvements in quality of life, and a broader perspective provided by visitors whose differences we appreciate. Our customers expect value from us and we should extend a genuine concern for their needs. Our unique culture and quality of life enhance our visitors' experiences.